Search Engine Marketing
With so many websites competing for attention, you need more than a nice design. Our search engine marketing services focus on bringing the right visitors to your site and helping your content work harder.
Increasing qualified visitor traffic is a key factor in the growth and on-going success of any website. There are literally billions of websites online each trying to attract and engage with as many potential customers as possible.
Developing a search marketing strategy raises visibility and brand awareness online, delivers increased visitor traffic to the website and driving up the number of leads, bookings or sales.
We can approach your search marketing campaign in a number of ways, the combination of which will ultimately depend on your online marketing budget and short and long-term objectives.
Statistics show that most searchers will only click on results on the first page, so it is essential that your business achieves one of those coveted ‘top spots’.
Your Search Marketing Strategy Can Include
At HTL we are equally at home running your campaign on your behalf, or advising and training you and your staff. Either way, we will ensure you make the most of your online exposure.
How Search Engine Marketing Fits with Your Website and IT
Our SEM work doesn’t sit in isolation – it ties into how your website is built and hosted and how you follow up leads internally.
Works best with a fast, well-structured site – see Professional Website Designs and CMS Websites.
Depends on reliable hosting and connectivity – supported by Website Hosting and Internet Solutions
Feeds leads into your sales and support processes, often supported by IT Support London and other services.
Trusted by Leading
Technology Partners
We partner with top technology vendors including Microsoft, Cisco, Dell, HP, IBM, Trend Micro, Symantec, Citrix, 3CX, and Avaya. These partnerships enable us to deliver secure, scalable and highly reliable IT solutions for London businesses.
Search Engine Marketing
Frequently Asked Questions
Do you only work on SEO, or also PPC?
We handle both. Most clients benefit from a mix of SEO for long-term visibility and PPC for rapid testing and campaign support.
How quickly will we see results?
PPC can deliver traffic almost immediately. SEO tends to take longer – often several months to see meaningful changes – but usually offers strong long-term value.
How do you measure success?
We’ll agree clear KPIs – such as leads, enquiries or sales – and set up the right tracking in analytics so you can see what’s working.
Can you help us plan content to support SEO?
Yes. We can suggest topics, page structures and on-page improvements that support both users and search engines, working with your internal content writers.
Need a website that actually supports your business goals?
If you’re planning to start your search engine marketing plan or want to improve an existing one, we can help you.